the Onda

A couple of months ago my brother-in-law gave me an advanced copy of "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0," a "business history" of Web 2.0 by Businessweek reporter Sara Lacy that I promptly threw in the trunk of my car due to a) the fact that I don't like business books and b) because Lacy had just had quite a snafu at SXSW during an interview with Facebook's Zuckerberg.

Well this morning while unpacking a car full of kids at the beach, I realized I had nothing else to read and decided to give the book a shot. I was pleasantly surprised and would recommend it heartily to anyone interested in the history of tech and business, and particularly anyone who cares about what makes Silicon Valley so special.

Lacy follows the genealogical tree from the dot-com boom into the Web 2.0 ecosystem and does a really good job of extracting insight from what must have been countless hours of interviews with founders, entrepreneurs, and executives. Among the better pearls of wisdom: the dot com bubble created a whole load of entrepreneur-friendly capital in the likes of Peter Thiel and his Founders' Fund let Web 2.0 entrepreneurs bypass the typical challenges of VC-based rounds of funding, and focus instead upon building early traction.

The best thing I can say for the book is that as a reporter, Lacy does a good job of portraying the characters she covers. Having met a bunch of these guys during the course of Tabblo (as potential advisors, investors, etc.), I was really struck by how well she "gets" what they are about, and how good of a job she does at telling apart the people who are in Silicon Valley to make money, those who are there to battle internal demons, and most importantly, those who go there to dent the world.

A great beach book.

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